Latest writing

Thoughts

Your Design Process in your portfolio

Interviewing a lot of designers I hear a lot of what their 'design process' is. Usually a strict, often copy-and-paste of a HCD framework. This isn't a bad thing. But it's hard to understand their own approach when it's mired in doing 'what they think they should do'.

Thoughts

Designing at a Startup vs Designing at a Big Company

Most of my career I’ve worked for startups or small agencies. I wanted to take the leap to a bigger company, so decided to go work at a large retail brand for 2 or 3 years.